I was not dancing to the Backstreet Boys in this pic


Hi, I’m Alice
Hi, I’m Alice
Nice to meet you, I’m Alice! 👋 I’m a UX Designer experienced in B2B SaaS in the EdTech domain. I’m also passionate about sustainable communities, e-Commerce design, and AI as support to realizing business and design decisions. I adapt to dynamic priorities and challenges with empathy, initiative, and a learn on the fly mindset.
Hi, I’m Alice
Nice to meet you, I’m Alice! 👋 I’m a UX Designer experienced in B2B SaaS in the EdTech domain. I’m also passionate about sustainable communities, e-Commerce design, and AI as support to realizing business and design decisions. I adapt to dynamic priorities and challenges with empathy, initiative, and a learn on the fly mindset.
The good ol’ hockey game’s still a long learning journey, but I’m having fun!

Ask Me About
My 2 (overlords) cats 😼Bobby and 😻Senna
The most popular finish for washroom fixtures in commercial spaces 🚿
The search for a noob-friendly 🏒ice hockey league
The🥔potatoes I'm growing in my balcony planter
🎸Glam Rock after hours and 🌆 Retrowave during work sessions
My favourite 🌯 burrito order, and tell me yours!
Ask Me About
My 2 (overlords) cats 😼Bobby and 😻Senna
The search for a noob-friendly 🏒ice hockey league
The🥔potatoes I'm growing in my balcony planter
🎸Glam Rock after hours and 🌆 Retrowave during work sessions
My favourite 🌯 burrito order, and tell me yours!
Ask Me About
My 2 (overlords) cats 😼Bobby and 😻Senna
The search for a noob-friendly 🏒ice hockey league
The🥔potatoes I'm growing in my balcony planter
🎸Glam Rock after hours and 🌆 Retrowave during work sessions
My favourite 🌯 burrito order, and tell me yours!

Because designing without a few cherry-picked whys is like painting nail polish over your racquet dents.
Because designing without a few cherry-picked whys is like painting nail polish over your racquet dents.
Values
Balance - between the tangible and the ideal. Keep in perspective the shorter-term baseline goals vs. the longer-term blue sky goals.
Perspective - absorb and apply inspiration from various sources, including aesthetic styles derived from music, fashion, nature, and more.
User Impact - centre decisions around the question "what are the users meant to take away from interacting with the system I'm designing for?" to drive successful conversion and adapt to changing retention needs.
Values
Balance - between the tangible and the ideal. Keep in perspective the shorter-term baseline goals vs. the longer-term blue sky goals.
Perspective - absorb and apply inspiration from various sources, including aesthetic styles derived from music, fashion, nature, and more.
User Impact - centre decisions around the question "what are the users meant to take away from interacting with the system I'm designing for?" to drive successful conversion and adapt to changing retention needs.
Values
Balance - between the tangible and the ideal. Keep in perspective the shorter-term baseline goals vs. the longer-term blue sky goals.
Perspective - absorb and apply inspiration from various sources, including aesthetic styles derived from music, fashion, nature, and more.
User Impact - centre decisions around the question "what are the users meant to take away from interacting with the system I'm designing for?" to drive successful conversion and adapt to changing retention needs.


You know they’re siblings from the same judgmental look they give me on the daily.
Volunteering and Testimonials
Panelist and Presenter - UBC UX Hub - 2026
UI Designer - JustVibe - 2025
Registration Lead and Email Correspondence - Elevate Cross Country Tour Vancouver - 2025
UX Researcher, Web Designer - Coquitlam River Community Garden - 2024
Volunteer Staff - British Columbia Aviation Council (BCAC) Silver Wings Industry and Scholarship Awards Celebration - 2023, 2024
“Working with Alice was a great experience. The UI design updates brought a polished and refreshed look to the Justvibe website, and matched the vision I had for the project. Communication was smooth throughout, and I was happy with both the process and the final result.”
Volodymyr Hnapovskyi, CEO @ JustVibe
"Alice modernized my resume's design and language, and was responsive to feedback throughout the process. With her support, I got 6 interviews within 2 weeks, resulting in 2 offers and a new job."
Aneil Sidhu, university colleague
Volunteering and Testimonials
Panelist and Presenter - UBC UX Hub - 2026
UI Designer - JustVibe - 2025
Registration Lead and Email Correspondence - Elevate Cross Country Tour Vancouver - 2025
UX Researcher, Web Designer - Coquitlam River Community Garden - 2024
Volunteer Staff - British Columbia Aviation Council (BCAC) Silver Wings Industry and Scholarship Awards Celebration - 2023, 2024
“Working with Alice was a great experience. The UI design updates brought a polished and refreshed look to the Justvibe website, and matched the vision I had for the project. Communication was smooth throughout, and I was happy with both the process and the final result.”
Volodymyr Hnapovskyi, CEO @ JustVibe
"Alice modernized my resume's design and language, and was responsive to feedback throughout the process. With her support, I got 6 interviews within 2 weeks, resulting in 2 offers and a new job."
Aneil Sidhu, university colleague
Volunteering and Testimonials
Panelist and Presenter - UBC UX Hub - 2026
UI Designer - JustVibe - 2025
Registration Lead and Email Correspondence - Elevate Cross Country Tour Vancouver - 2025
UX Researcher, Web Designer - Coquitlam River Community Garden - 2024
Volunteer Staff - British Columbia Aviation Council (BCAC) Silver Wings Industry and Scholarship Awards Celebration - 2023, 2024
“Working with Alice was a great experience. The UI design updates brought a polished and refreshed look to the Justvibe website, and matched the vision I had for the project. Communication was smooth throughout, and I was happy with both the process and the final result.”
Volodymyr Hnapovskyi, CEO @ JustVibe
"Alice modernized my resume's design and language, and was responsive to feedback throughout the process. With her support, I got 6 interviews within 2 weeks, resulting in 2 offers and a new job."
Aneil Sidhu, university colleague
