Nice to meet you! I’m Alice 👋

I’m a User Experience and User Interface Designer with 7 years of experience in SaaS for B2B environments specializing in visual design, accessibility, and UX strategy. Focusing on transforming ambiguity into clear, user-centred solutions, that result in memorable experiences.

In my design work, my top 3 values include:

Exploration - I embrace different approaches to uncover new insights and broaden understanding of the problem space.

Communication - I aim to provide users with clarity and context, helping them see the “forest” and the “trees.” Where are they in their journey, and where can they go next?

Inclusion - I design with a diverse audience in mind, ensuring accessibility is always a key priority.

Looking ahead, I am particularly interested in working on eCommerce experiences. With the rapid growth of technology and the pandemic's impact on how we consume physical and digital goods, eCommerce has become a fascinating and ever-evolving space to delve into.

After hours, you’ll find me curled up with a book and my cats🐈, planning next summer’s balcony garden 🪴, vibing to my ever-expanding glam rock playlist (Ratt and Crazy Lixx are always go-to’s 🎸), or attempting to keep my balance at the local ice rink. ⛸️

Recent Experiences

UI and UX Designer - Pelesys Learning Systems Inc, subsidiary of CAE - 2022-2024

UX Designer - Evident Point Software, subsidiary of PressReader - 2019-2021

UX Designer and Developer - Plaid Consulting - 2018-2019

Contact

LinkedIn

Email Me

Github

Dribbble

image of Alice Zhang