User Assessment and Competitive Analysis Uncover Desired Changes
Common recommendations from findings include adding a search bar, featuring demo plots prominently, and improving access to contact info and event registration. Merging document categories will also clarify content categorization.
Optimized Information Architecture for Document Differentiation and Improved Content Organization
Taking recommendations from research, the documents and resources were all placed on one page and no longer distinguished between "member documents" and "non-member" documents. An events calendar and message board were also planned for the index page.
Refreshed Visual Design Improves Legibility and User Engagement
The brand colours were refreshed with accessible shade variations, and the font was changed to Cabin for improved accessibility and a more modern aesthetic. Navigation was reworked, with tile components added to the index page above the fold for easy linking to key pages. A search bar was added to the navbar to help users find specific items quickly.
Hi-Fidelity mockups compatible with mobile and desktop sizing
Takeaways
Accessibility Focus: The design prioritized accessibility for a senior-aged audience, ensuring WCAG compliance and user-friendly features. Key adjustments were made to improve visual clarity and usability.
Collaborative Leadership: I guided the team by sharing expertise and organizing tasks, such as user research and design principle education. The experience reinforced the value of balancing expert input with team collaboration.
Community Engagement: Working on the project allowed me to connect with fellow gardeners, strengthening their positive feelings toward the website redesign. This sense of community was a key motivator throughout the process.
